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Media resources and company information

About Blog Careers Press

Media Inquiries Welcome: We're building something interesting in the AI and nutrition space. Journalists and content creators, we'd love to share our story with you.

About CalorieTally

CalorieTally is an AI-powered nutrition tracking platform that's reimagining how people log and understand their food intake. Instead of forcing users to search through endless food databases, our artificial intelligence analyzes meal descriptions, photos, and voice recordings to provide instant, accurate nutritional information.

Founded in 2025 by chemical engineer and data scientist Luis Alejandro Vargas Ramos, CalorieTally represents a new approach to nutrition technology – one that adapts to how people naturally think about food rather than requiring them to learn complex logging systems.

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Press Coverage Coming Soon

We're just getting started, but we're building something that we believe will be worth talking about. As our AI technology develops and our user base grows, we expect to have some interesting stories to share with the media.

Key Statistics

2025
Company Founded
AI
Powered Platform
3
Input Methods
∞
Food Recognition

What Makes CalorieTally Newsworthy

The AI Nutrition Revolution

How artificial intelligence is finally solving the decades-old problem of making nutrition tracking simple and accurate for everyday users.

From Chemical Engineering to Food Tech

The founder's journey from pharmaceutical quality control to building AI systems that understand food the way humans do.

Beyond Calorie Counting

Why traditional nutrition apps have failed users and how CalorieTally's approach represents a fundamental shift in food tracking technology.

The Future of Health Tech

How voice recognition and computer vision are creating new possibilities for health and wellness applications.

Press Kit & Resources

Everything you need to write about CalorieTally:

Logo & Brand Assets
High-resolution logos, brand colors, and visual identity guidelines for media use.
Download
Founder Bio & Photos
Professional biography and high-resolution photos of founder Luis Alejandro Vargas Ramos.
Download
Product Screenshots
App interface screenshots, user flow examples, and AI feature demonstrations.
Download
Company Fact Sheet
Key company information, mission statement, technology overview, and contact details.
Download

Technology Deep Dive

For tech journalists and publications covering AI innovation:

  • Computer Vision: Advanced food recognition algorithms that identify ingredients, cooking methods, and portion sizes from photos
  • Natural Language Processing: AI that understands colloquial food descriptions and converts them to precise nutritional data
  • Speech Recognition: Voice-to-text transcription optimized for food-related vocabulary and context
  • Machine Learning: Continuously improving models trained on comprehensive nutrition databases and user feedback
  • Data Science: Analytics platform that identifies eating patterns and provides actionable insights

Technical Innovation

What sets CalorieTally apart technically:

  • Context-aware AI that understands cooking methods affect nutritional content
  • Multi-modal input processing (text, voice, image) with unified nutritional output
  • Real-time nutritional analysis without manual database searching
  • Privacy-focused design with on-device processing where possible
  • Scalable architecture built for global food recognition and cultural adaptation

Industry Context

CalorieTally enters a nutrition tracking market that has remained largely unchanged for over a decade. While millions of people download calorie counting apps, studies show that most users abandon them within weeks due to the complexity and time investment required for accurate logging.

The global health and fitness app market is projected to reach $15.6 billion by 2026, with nutrition tracking representing a significant segment. However, existing solutions still rely on manual database searches and user estimation – methodologies that haven't evolved significantly since the early 2000s.

Future Roadmap

What's coming next for CalorieTally:

  • Enhanced AI models with expanded food recognition capabilities
  • Integration with wearable devices for comprehensive health tracking
  • Personalized nutrition coaching powered by machine learning
  • API platform for healthcare providers and nutrition professionals
  • Global expansion with localized food databases and cultural adaptation

Media Contact

For press inquiries, interviews, and review access:

Email: support@calorietally.com

Subject: Media Inquiry - [Your Publication]

We can provide:

  • Founder interviews and expert commentary
  • Product demos and early access for reviews
  • Technical deep-dives with our development team
  • User case studies and success stories
  • Industry insights and market analysis
  • High-resolution assets and additional materials

Story Angles We're Excited About

Some story angles that we think could be particularly interesting:

  • The AI Health Revolution: How artificial intelligence is transforming personal health management
  • Solving Old Problems with New Tech: Why nutrition tracking has been broken and how modern AI can fix it
  • The Future of Food Technology: Where computer vision and NLP are heading in food and nutrition
  • Startup Innovation: How small teams can compete with established health tech companies
  • User Experience in Health Apps: The importance of simplicity in tools that people use daily
  • Global Health Accessibility: Making nutrition science accessible to everyone, regardless of technical literacy

We're building something we believe is worth talking about. We'd love to share our story, our technology, and our vision for the future of nutrition tracking with your audience.

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